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Who We Serve
Welcome to Definitive World where Hair Care Professionals create completely custom products to achieve their signature results.
How We Serve You
The beauty space is overcrowded... with mediocre products all promising the same things.
Using our exclusive Develop.Launch.Grow Framework, we guide you seamlessly through each step from crafting a unique product and brand to retail ready shelf placement.
Our goal is to provide you with products that excite your clients
and positively impact the hair care market.
Step One:
Product Strategy
Step Two:
Product Development
Step Three:
Packaging Design
Step Four:
Manufacturing
Step Five:
Packaging & Shipping
Our Focus
We believe in the uniqueness of each and every brand. We partner with you to
1. Understand and optimize your vision
2. Create products that have exceptional performance & sensory appeal
3. Excite your clients and expand your brand!
So don't wait any longer, sign up for our free 30 minute consultation!
Who's Angela?
Meet the Chemist
Meet the Founder
Angela McGhee
CEO | Cosmetic Chemist
Author | Trichologist
Bachelor of Science in Chemistry
Florida A&M University
​
"I am passionate about all things hair. We have developed over 200 unique formulas for our brand owners.
I believe that the market is saturated - with ineffective, lower-quality products. When we partner, your vision and our experience combine to achieve truly special, well-designed, performance products that elevate your business. I'm looking forward to helping bring your vision to the market!"
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