DEFINITIVE FORMULA

In developing product lines, our job is to turn your dream product into reality, which means you always guide your products where you need them to be for maximum success.

 

"We don't have any customers and we don't want any...Instead, we partner with brand owners and individuals to address their needs". - Founder, Angela McGhee

 

I have always loved hair care. From enjoying the products to learning how they can help restore and maintain healthy hair - I was hooked.

 

As a cosmetic chemist, developing a formula to meet a client's expectation is a welcomed challenge. Whether my team is involved from the beginning or finishing up the end, we love to create and launch custom products. 

 

Since 2004, we have partnered with over 30 brands, getting their products developed, launched, and taken to market.

 

Whether explaining product ingredients, digging deep into hair chemistry or skin care, education is a key element to our model of success over the years. 

 

Altogether, formulation and education are the core of how we help you create the brand products you want.